Organization: Linx Security
Location: United States
Description You’re already in the Identity Security space or an adjacent space in product marketing. You’re used to (and addicted to) the intensity and space of startup life. You can go deep on the product and put yourself in the customer’s shoes. You go toe-to-toe with Sales Engineers when it comes to demos. You’re well-versed in using AI tooling but not overly reliant on it (meaning not everything you write feels like ChatGPT). You’re resilient and good at prioritizing. What You’ll Do: As a Director, Product Marketing at Linx, you’ll bridge the needs of security, IT, and compliance teams with our product, helping them master Identity Security and love using Linx. You’ll partner with product, sales, customer success and demand generation to launch new products and features and position Linx as the leader in Identity space. Key Responsibilities: Customer Advocacy: Act as the voice of the customer by understanding their needs and challenges through interviews, market research, competitive analysis, and engagement with sales teams. This involves creating empathy with the customer and distilling their pain points into actionable insights that inform product development and marketing strategies. Strategic Messaging: Develop compelling positioning and messaging frameworks for products, personas, and features, collaborating closely with product and sales to address specific needs. This includes crafting clear and concise value propositions, product descriptions, and sales narratives that resonate with the target audience. Craft tailored messaging for demand generation, SDR, sales, and channel partners. Sales Enablement: Empower the entire organization with relevant product and customer knowledge. Create essential sales collateral, including playbooks, sales plays, and pitch decks. Product Launch Management: Lead and execute product launch strategies, partnering with product management, demand generation, sales, and customer success teams. Market Education: Collaborate with demand generation on content strategies to achieve product goals, producing collateral such as blogs, whitepapers, webpages, demos, and videos. Requirements What You’ll Bring: 4+ years experience in cybersecurity product marketing, ideally in Identity (IGA, PAM, IAM) or an adjacent space like SaaS Security or asset management. Strong writer and public speaker who is comfortable rolling up their sleeves to create stand-out marketing content and sales enablement. Skilled project manager who can keep stakeholders informed and projects on track. Technical curiosity and an aptitude for learning. You understand the identity ecosystem and practices. You represent the voice-of-the-customer and can distill actionable product roadmap recommendations from customer feedback, market research, and competitive analysis. Originally posted on Himalayas
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Additional Requirements:
- Experience with marketing automation platforms, CRM systems, and sales enablement tools is a plus.
- Proven track record of success in launching new products and features, with a focus on customer acquisition and retention.
- Familiarity with industry trends, such as AI-powered security, cloud security, and the impact of regulations like GDPR and CCPA.
- Ability to distill complex technical concepts into clear, concise language for non-technical stakeholders.