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Organization: Linx Security
Location: United States
Description: You’re already in the Identity Security space or an adjacent space in product marketing. You’re used to (and addicted to) the intensity and space of startup life. You can go deep on the product and put yourself in the customer’s shoes. You go toe-to-toe with Sales Engineers when it comes to demos. You’re well-versed in using AI tooling but not overly reliant on it (meaning not everything you write feels like ChatGPT). You’re resilient and good at prioritizing.
What You’ll Do: As a Director, Product Marketing at Linx, you’ll bridge the needs of security, IT, and compliance teams with our product, helping them master Identity Security and love using Linx. You’ll partner with product, sales, customer success, and demand generation to launch new products and features and position Linx as the leader in Identity space.
Key Responsibilities:
- Customer Advocacy: Act as the voice of the customer by understanding their needs and challenges through interviews, market research, competitive analysis, and engagement with sales teams.
- Strategic Messaging: Develop compelling positioning and messaging frameworks for products, personas, and features, collaborating closely with product and sales to address specific needs. Craft tailored messaging for demand generation, SDR, sales, and channel partners.
- Sales Enablement: Empower the entire organization with relevant product and customer knowledge. Create essential sales collateral, including playbooks, sales plays, and pitch decks.
- Product Launch Management: Lead and execute product launch strategies, partnering with product management, demand generation, sales, and customer success teams.
- Market Education: Collaborate with demand generation on content strategies to achieve product goals, producing collateral such as blogs, whitepapers, webpages, demos, and videos.
Requirements:
- 4+ years experience in cybersecurity product marketing, ideally in Identity (IGA, PAM, IAM) or an adjacent space like SaaS Security or asset management.
- Strong writer and public speaker who is comfortable rolling up their sleeves to create stand-out marketing content and sales enablement.
- Skilled project manager who can keep stakeholders informed and projects on track.
- Technical curiosity and an aptitude for learning.
- You understand the identity ecosystem and practices.
- You represent the voice-of-the-customer and can distill actionable product roadmap recommendations from customer feedback, market research, and competitive analysis.
Additional Responsibilities:
- Develop and execute a comprehensive content marketing strategy to educate the market and establish thought leadership in Identity Security.
- Collaborate with the product team to define product positioning, messaging, and branding, ensuring alignment with the company’s overall vision and mission.
- Conduct market research and competitive analysis to stay up-to-date on industry trends and identify opportunities for growth and innovation.
- Work closely with the sales team to develop and refine sales enablement content, ensuring that sales teams are equipped to effectively communicate the value proposition of Linx’s products.
- Partner with the customer success team to develop and implement customer success strategies, ensuring that customers are delighted with the service and support provided by Linx.
Originally posted on Himalayas
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Key Skills:
- Excellent written and verbal communication skills.
- Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Experience with content marketing and sales enablement, with a proven track record of success.
- Strong analytical and problem-solving skills, with the ability to distill complex data into actionable insights.
- Experience with product marketing and product launch management, with a strong understanding of the product development process.
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