Organization: Jonathan M. Gitlin
Location: Global
Source: Jonathan M. Gitlin
A US-made pickup truck by 2030 is part of Volkswagen Group’s plan to revive its American business. According to a Reuters report , entering this competitive but high-margin market, as well as the large SUV segment, is the path forward, since both are areas the automaker currently ignores. The report is anonymously sourced, and VW declined to comment, so take the news with a pinch of salt. But it does make sense: Love it or hate it, the four-door pickup truck is the go-to for Americans who wan…
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